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10 Essentials for Building a Solid Web Site:
A Sense of Personality
Entertainment is always welcome. Every page
should have some level of entertainment.
Whether it's a joke every now and then, or
cute graphics, or what have you, it should
be somewhere.
Even if you maintain a site on gardening,
a nice bit of humor is refreshing. Now don't
go overboard on it. I would advise against
having a Joke-of-the-day column on a gardening
site, but something cute every now and then
never hurts.
Mix things up a little bit. Make it a challenge
to make your users smile. They'll reward
you by coming back more often.
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